SFA's continuous drive, since its inception, to innovate and look to the future, allows it to become a market leader and major player in the sanitary world

History of SFA


After starting out designing equipment for wastewater treatment plants, SFA revolutionizes the sanitary fixtures market by creating the toilet macerator. This product, the SFA Sanibroyeur, makes it possible to install toilets, bathrooms, kitchens, and laundry rooms anywhere in the house without major remodelling work.



With great success in France, SFA expands its sales throughout Europe and North America. At the same time, SFA differentiates itself from other players in the industrial sector by conducting its first television communication campaigns.



SFA becomes one of the pioneering industrial groups in France to engage in a quality certification process. Its production facilities are among the first ISO-certified factories. The SFA Group diversifies its activities while remaining focused on the sanitary fixtures sector.



SFA's culture of innovation leads to a growing diversification of products. Thus, the SANICUBIC® line is launched for lifting, and the Research and Development teams improve the SANIBROYEUR line for superior comfort. SFA becomes a household name among professionals and individual consumers alike, reaching its 50th year in 2008.



The SFA Group celebrates 60 years of innovation and continues to improve its existing lines with the UP access panel, winning gold in the 2017 Ideobains innovation contest. Still tuned in to the trends of the bathroom world, the SANIFLOOR line for walk-in showers sees its first model marketed in 2015, and then improved in 2018.

The Group's Values


60 years after the first Sanibroyeur patent registered, the Research and Development is still at the heart of SFA’s strategy. Every year a significant part of the results are reinvested to insure the durability and growth of the group. The increasing number of registered patents proves it. The SFA Group is now a renowned specialist in the sanitary field with innovative and original solutions answering its clients comfort, installation and well-being needs. Since its creation and putting in the market a revolutionary product, the group is still looking towards the future and reinvents itself continuously.


Industry requirements

Because every step of production is controlled, SFA provideproducts renowned for their quality and reliability.

Factory certifications: the factories are certified as conforming to ISO9001, 9000 and 14001 norms. They clearly show the engagement of SFA in product quality.

Product certifications: the quality engagement of SFA is reputed at the international as well as by independent laboratories. SFA Groups respects all norms required by the certifications practicable in every selling country:


Customer service

The SFA Group focuses on its customers whether they are professionals or homeowners, national or international . It develops and brings them:

  • A large and qualified network of advisors and sellers
  • An after-sales service
  • A mutli-services website

SFA and You

For over 60 years SFA has enabled thousands of households every year to make their home improvement projects a reality at every stage of life. Because every project needs to last, one of SFA’s core values is our made-in-France high quality standard. And because SFA is attuned to its customers’ needs, new products are released every year to expand our product range for even greater satisfaction for all.


SFA Advertisements

SFA Video

Discover the new SFA TV ad! SFA, world leader in Sanibroyeur®, launches a new TV campaign with 3 scenes of life that encourage this family to install an additional wet room in their home and thus find their privacy! SFA...it's easy!