SFA in a few dates : 60 years of existence
For more than 60 years, the companies of the SFA Group have been working to provide our clients with an ever improving sanitary solutions. We offer technological know-how; innovative products, reliable and easy-to-implement solutions. A state of mind and a way of doing things, which in 1958 resulted in the launch of the first Sanibroyeur. An ingenious idea that continues to revolutionise interior design around the world. This mastery of pumping solution has been deployed over the years, providing valuable help in a wide variety of sectors.
Today SFA has design and production expertise in 4 main areas of synergy :
- Water treatment equipment and solutions
- Pumps and pumping stations for industrial use
- Pumps and sanitary macerators for domestic use
- Equipment for showers, whirlpool bathtubs and spas
From 1958 until today
1958
Creation of SFA and the first toilet macerator /
Acquisition of Europelec
1970
SFA expands its sales throughout Europe and North America
1978
First TV advertising campaign
1988
Acquisition of Kinedo
1990
ISO certification of factories
1993
Grandform joins SFA group
2019
Acquisition of ZehnderPumpen
2020
Acquisition of Aquasystem and Format /
Launch of new CI
1958
Creation of SFA and the first toilet macerator /
Acquisition of Europelec
1970
SFA expands its sales throughout Europe and North America
1978
First TV advertising campaign
1988
Acquisition of Kinedo
1990
ISO certification of factories
1993
Grandform joins SFA group
2019
Acquisition of ZehnderPumpen
2020
Acquisition of Aquasystem and Format /
Launch of new CI
The essential elements of the SFA Group brand that makes it different
OUR PURPOSE:
Designing and manufacturing domestic and professional solutions wherever water flows.
OUR VISION & AMBITION:
Based on industrial and design expertise in our sector, create a culture of well-being across all markets beyond measure.
OUR POSITIONING:
Global Group, supplier of innovative solutions. Quality and value for money solutions.
Inventiveness: A key part of our DNA
The hallmark of the SFA Group. This value combines creativity, pragmatism and intelligence, encapsulating our ability to identify and offer simple but ground-breaking solutions. Innovation is an intellectual prowess exemplified by our Group. Saniflo, Sanifloor, Sanicompact, the air system in balneo therapy and our shower assembly systems are but a few examples.
SFA Group and its Values
The 60 years of our Group's history have enabled it to become what it is today and to nurture its vision for the future are based on a foundation of values that make up our DNA. These values are strong and live on in our day-to-day behaviour.
Inventiveness
The hallmark of the SFA Group.
Comfort
Our products provide you with maxium comfort
Quality
We offer you the best quality on the market
Simplicity
Our products are easy to install
Loyalty
… in the relationship
